While most Christian radio stations still wait until after Thanksgiving, Spotify proves that most listeners are busting out their jingle bells earlier than that.
Weary of Christmas tunes freezing out fall celebrations? You’re not just imagining the jingle bells and carols coming earlier each year. According to Spotify plays tracked by EveryNoise, most places started their surge in seasonal listening November 1.
But some countries started the party far earlier. The Philippines, heavily Catholic and among the most devotedly Christian nations on earth, is the first to start playing Christmas music, with a spike on September 1. The country streams classics as well as local favorites like Jose Mari Chan’s “Christmas In Our Hearts.”
By October 28, the festive Philippines had competition from some largely secular but spirited countries: Iceland and the Scandinavian countries of Denmark, Norway, and Finland. Iceland currently leads the world in Christmas listening, with holiday tunes making up more than 8 percent of all streamed music, over triple the global average.
The United States crossed into the Christmas music threshold—playing at least 2 percent Christmas songs—within the past week.
In recent years, many countries make the switch before December (in 2017, 31 countries had passed the Christmas music threshold by then). But South American countries like Paraguay, Uruguay, Argentina and Brazil don’t start their Christmas music in earnest until Christmas Eve of Christmas Day, while little Liechtenstein ends on a high note: In the days leading up to Christmas 70 percent of music streamed in the country is holiday music, triple the global average.
Once the holiday music begins, listeners can expect one song to dominate: Mariah Carey’s “All I Want for Christmas is You” is the most-streamed Christmas song on the planet. (You have to ...
from Christianity Today Magazine https://ift.tt/37o54WU
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